As the return of the high street draws closer, it offers the interesting question of what will the new normal be like? Will people return to previous habits and go back to the shops they visited pre-covid. In some cases, this choice has been taken away with retail mega brands like Debenhams soon being removed from high streets across the UK. Naturally with us all being trapped indoors a lot of us have switched to rely upon online retailers with the big brands like amazon continuing to soar which can be seen through online sales growing by 36% in 2020 while retail overall saw its lowest growth in over 25 years. Does this alter the parameters of what people want when going back to the high street?